Public and nonprofit marketing--cases and readings

著者

• Lovelock, Christopher H.
• Weinberg, Charles B.

書誌事項

Public and nonprofit marketing--cases and readings

Christopher H. Lovelock, Charles B. Weinberg

Scientific Press , Wiley, c1984

• pbk.

注記

Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA03762440
• ISBN:
  • 0471885789
• LCCN: 84168290
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Palo Alto, Calif.,New York
• ページ数/冊数: xiii, 378 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HD2741
  • DC19 : 658.8
• 件名:
  • LCSH : Corporations, Nonprofit -- Marketing -- Case studies
  • LCSH : Corporations, Nonprofit -- Marketing -- Addresses, essays, lectures
  • LCSH : Government business enterprises -- Case studies
  • LCSH : Government business enterprises -- Addresses, essays, lectures
  • LCSH : Government publicity -- Case studies
  • LCSH : Government publicity -- Addresses, essays, lectures