Author(s)
Bibliographic Information
The Dryden Press series in marketing
Dryden Press
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61
- Modern marketing
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David J. Rachman, Elaine Kotary Romano
Dryden Press c1980 The Dryden Press series in marketing
Available at 8 libraries
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62
- Contemporary marketing
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Louis E. Boone, David L. Kurtz
Dryden Press c1980 3d ed The Dryden Press series in marketing
Available at 11 libraries
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63
- Marketing research : methodological foundations
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Gilbert A. Churchill, Jr
Dryden Press c1979 2nd ed The Dryden Press series in marketing
Available at 13 libraries
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64
- Contemporary cases in marketing
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W. Wayne Talarzyk
Dryden Press c1979 2nd ed The Dryden Press series in marketing
Available at 5 libraries
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65
- Retail management : satisfaction of consumer needs
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Raymond A. Marquardt, James C. Makens, Robert G. Roe
Dryden Press c1979 2nd ed The Dryden Press series in marketing
Available at 15 libraries
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66
- Consumer behavior
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James F. Engel, Roger D. Blackwell, David T. Kollat
Dryden Press c1978 3rd ed The Dryden Press series in marketing
Available at 5 libraries
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67
- Personal selling : function, theory, & practice
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James R. Young, Robert W. Mondy
Dryden Press c1978 The Dryden Press series in marketing
Available at 3 libraries
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68
- Advertising : its role in modern marketing
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S. Watson Dunn, Arnold M. Barban
Dryden Press c1978 4th ed The Dryden Press series in marketing
Available at 15 libraries
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69
- Consumer behavior
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James F. Engel, Roger D. Blackwell, David T. Kollat
Dryden Press c1978 3rd ed The Dryden Press series in marketing
Available at 13 libraries
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70
- International marketing
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Vern Terpstra
Dryden Press c1978 2d ed The Dryden Press series in marketing
Available at 21 libraries
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71
- Contemporary cases in marketing
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W. Wayne Talarzyk
Dryden Press c1974 The Dryden Press series in marketing
Available at 7 libraries