Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt

著者

• Andreasen, Alan R.
• Gardner, David Morgan
• Converse, Paul Dulaney

書誌事項

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt

edited by Alan R. Andreasen, David M. Gardner

（Proceedings series / American Marketing Association）

American Marketing Association, c1979

注記

"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."

Bibliography: p. 131-148

• NII書誌ID(NCID): BA03763035
• ISBN:
  • 0877571163
• LCCN: 78010544
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: v, 148 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8/001
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BA01253220