Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt

Author(s)

• Andreasen, Alan R.
• Gardner, David Morgan
• Converse, Paul Dulaney

Bibliographic Information

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt

edited by Alan R. Andreasen, David M. Gardner

（Proceedings series / American Marketing Association）

American Marketing Association, c1979

Note

"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."

Bibliography: p. 131-148

Details

• NCID: BA03763035
• ISBN:
  • 0877571163
• LCCN: 78010544
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: v, 148 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/001
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA01253220