Early development and conceptualization of the field of marketing

著者

• Assael, Henry

書誌事項

Early development and conceptualization of the field of marketing

edited by Henry Assael

（A Century of marketing）

Arno Press, 1978

注記

A collection of selections reprinted from various sources published 1901-1960

収録内容

• Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists
• U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products
• Cherington, P. T. The elements of marketing
• Johnson, J. F. Modern distribution
• Shaw, A. W. Some problems in market distribution

詳細情報

• NII書誌ID(NCID): BA03763181
• ISBN:
  • 0405111886
• LCCN: 78000278
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 161 p. in various pagings
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8/008
• 件名:
  • LCSH : Marketing -- Addresses, essays, lectures
• 親書誌ID:
  • BA03523756