Consumer behavior : application of theory

Bibliographic Information

Consumer behavior : application of theory

John A. Howard

(McGraw-Hill series in marketing)

McGraw-Hill, c1977

Available at  / 33 libraries

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Note

Bibliography: p. 307-317

Includes indexes

Related Books: 1-1 of 1

Details

  • NCID
    BA03763738
  • ISBN
    • 007030520X
  • LCCN
    76056122
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    ix, 325 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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