Causal models in marketing

Author(s)

• Bagozzi, Richard P.

Bibliographic Information

Causal models in marketing

Richard P. Bagozzi

（Theories in marketing series）

Wiley, c1980

• : pbk

Note

Bibliography: p. 276-293

Includes indexes

Details

• NCID: BA03763760
• ISBN:
  • 0471015164
• LCCN: 79011622
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 303 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/35
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing -- Mathematical models
• Parent Bibliography ID:
  • BA00260967