Theory construction in marketing : some thoughts on thinking

Author(s)

• Zaltman, Gerald
• LeMasters, Karen
• Heffring, Michael

Bibliographic Information

Theory construction in marketing : some thoughts on thinking

Gerald Zaltman, Karen LeMasters, Michael Heffring

（Theories in marketing series）

Wiley, c1982

• est.

Note

Includes bibliographies and indexes

Details

• NCID: BA0376448X
• ISBN:
  • 0471981273
• LCCN: 82007002
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxii, 209 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/001
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00260967