Fundamentals of marketing

Author(s)

• Futrell, Charles
• Stanton, William J.

Bibliographic Information

Fundamentals of marketing

William J. Stanton, Charles Futrell

（McGraw-Hill series in marketing）

McGraw-Hill, c1987

8th ed., McGraw-Hill international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA03821448
• ISBN:
  • 0071003045
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xx, 666 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
  • NDC8 : 675
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0093810X