Multiattribute decisions in marketing : a measurement approach

Author(s)

• Green, Paul E.
• Wind, Yoram J.

Bibliographic Information

Multiattribute decisions in marketing : a measurement approach

[by] Paul E. Green [and] Yoram Wind ; with contributions by J. Douglas Carroll

（Editors' series in marketing）

Dryden Press, [c1973]

Note

Bibliography: p. 374-387

Details

• NCID: BA03841219
• ISBN:
  • 0030919150
• LCCN: 72085902
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: xvii, 396 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8
• Subject Headings:
  • LCSH : Decision-making
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03810543