CiNii 図書 - Television advertising and televangelism : discourse analysis of persuasive language

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

1. 1. Introduction
2. 1.1. General overview
3. 1.2. Introductory comments on the nature of linguistic persuasion
4. 1.3. Statement of purpose
5. 2. The Language of Persuasion
6. 2.1. The theoretical approaches to persuasion
7. 2.2. The role of language in the persuasion process
8. 2.3. The language of television advertising
9. 2.4. Summary
10. 3. The Language of Televangelism
11. 3.1. Background to the description
12. 3.2. Data
13. 3.3. Methodology
14. 3.4. Procedure
15. 4. Results and Discussion
16. 4.1. Linguistic novelty
17. 4.2. Manipulative persuasion and repetition of names
18. 4.3. Names as mini-advertisements
19. 4.4. Mitigation of claims
20. 4.5. Saying things indirectly
21. 4.6. Adjectivalization processes
22. 4.7. Imperative structures
23. 4.8. Linguistic categories not found
24. 5. Summary and Conclusions
25. Footnotes
26. Appendices
27. A. H.P. Grice's Principles of Conversation
28. B. Transcripts of Promotional Segments
29. References

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Television advertising and televangelism : discourse analysis of persuasive language

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