Marketing : theory and practice

Author(s)

• Baker, Michael John

Bibliographic Information

Marketing : theory and practice

edited by Michael J. Baker

（Macmillan studies in marketing management）

Macmillan, c1983

2nd ed.

Note

Includes bibliographies and index

Details

• NCID: BA03933011
• ISBN:
  • 0333353994
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 426 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00302240