Analyzing decision making : metric conjoint analysis
著者
書誌事項
Analyzing decision making : metric conjoint analysis
（Sage university papers series, . Quantitative applications in the social sciences ; no. 07-067）
Sage Publications, c1988
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注記
Bibliography: p. 89-94
内容説明・目次
内容説明
Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
目次
Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
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