Sales management : concepts, practices, and cases
著者
書誌事項
Sales management : concepts, practices, and cases
（McGraw-Hill series in marketing）
McGraw-Hill, c1986
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.
「Nielsen BookData」 より
