Advertising and consumer psychology

著者

• Olson, Jerry C. (Jerry Corrie)
• Sentis, Keith
• Conference on Advertising and Consumer Psychology
• Ted Bates Advertising
• Marketing Science Institute
• American Psychological Association. Division of Consumer Psychology

書誌事項

Advertising and consumer psychology

edited by Jerry Olson, Keith Sentis

Praeger, 1986

• : alk. paper

注記

Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association

"Volume 3."

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA04039781
• ISBN:
  • 0275921549
• LCCN: 86012219
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, N.Y.
• ページ数/冊数: viii, 294 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5822
  • DC19 : 659.1/01/9
• 件名:
  • LCSH : Advertising -- Psychological aspects -- Congresses
  • LCSH : Consumers -- Congresses