Nonverbal communication in advertising

Author(s)

• Hecker, Sidney
• Stewart, David W.
• American Psychological Association. Division of Consumer Psychology
• Marketing Science Institute
• Young and Rubicam

Bibliographic Information

Nonverbal communication in advertising

edited by Sidney Hecker, David W. Stewart

Lexington Books, c1988

Note

Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam

Bibliography: p. [265]-290

Details

• NCID: BA0404573X
• ISBN:
  • 0669141720
• LCCN: 87017143
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: viii, 296 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC19 : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Nonverbal communication (Psychology)