Motivation research in advertising and marketing

Author(s)

• Smith, George Horsley

Bibliographic Information

Motivation research in advertising and marketing

George Horsley Smith

McGraw-Hill, 1954

Note

Includes bibliographical references and indexes

Details

• NCID: BA04398591
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 242 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83/4
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Advertising -- Psychological aspects