Entry strategies for international markets

著者

• Root, Franklin R.

書誌事項

Entry strategies for international markets

Franklin R. Root

Lexington Books, c1987

• alk. paper
• pbk. : alk. paper

注記

Rev. and updated ed. of: Foreign market entry strategies. 1982

Includes bibliographies and index

内容説明・目次

内容説明

A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA04427011
• ISBN:
  • 0669137014
  • 0669137022
• LCCN: 86045546
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: xvi, 269 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• 件名:
  • LCSH : Export marketing