Basic marketing : concepts, decisions and strategies

Author(s)

• Cundiff, Edward W.
• Still, Richard Ralph

Bibliographic Information

Basic marketing : concepts, decisions and strategies

[by] Edward W. Cundiff [and] Richard R. Still

Prentice-Hall, [c1971]

2nd ed

Details

• NCID: BA0471602X
• ISBN:
  • 0130626384
• LCCN: 79138478
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs
• Pages/Volumes: xi, 627 p.
• Size: 24 cm