Knowledge development in marketing : the MSI experience

Author(s)

• Bloom, Paul N.
• Marketing Science Institute

Bibliographic Information

Knowledge development in marketing : the MSI experience

Paul N. Bloom

Lexington Books, c1987

Note

Bibliography: p. [211]-227

Includes index

Details

• NCID: BA04953670
• ISBN:
  • 0669125814
• LCCN: 85045938
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lexington, Mass.
• Pages/Volumes: xvi, 238 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing Science Institute