Developing business strategies

Author(s)

• Aaker, David A.

Bibliographic Information

Developing business strategies

David A. Aaker

（Wiley series on marketing management）

Wiley, 1988

2nd ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

This study demonstrates how business managers can learn to anticipate market trends, threats and opportunities, and how they can then develop strategies to help their companies respond and grow. Thoroughly revised, this second edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis and developing strategy in mature or stagnant markets. There is also expanded coverage of sustainable competitive advantages (SCA).

Table of Contents

• Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. The Mission Statement. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Industry Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-analysis. Experience Curve. Product Portfolio Models. ALTERNATIVE BUSINESS STRATEGIES. Toward a Sustainable Competitive Advantage--Differentiation. Obtaining an SCA--Low-cost
• Focus and the Preemptive Move. Growth Strategies: Penetration, Product Market Expansion, and Vertical Integration. Diversification Strategies. Strategies in Declining or Stagnant Markets. Global Strategies. Implementing Strategy. Appendix: Planning Forms. Index.

by "Nielsen BookData"

Details

• NCID: BA05047344
• ISBN:
  • 0471602965
• LCCN: 88187906
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 364 p.
• Size: 24 cm
• Classification:
  • NDC8 : 336.1
  • LCC : HD30.28
  • DC19 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning
• Parent Bibliography ID:
  • BA0127413X