Motivation and market behavior

Author(s)

• Ferber, Robert
• Wales, Hugh G.
• American Marketing Association

Bibliographic Information

Motivation and market behavior

edited by Robert Ferber and Hugh G. Wales ; prepared under the sponsorship of the American Marketing Association

R.D. Irwin, 1958

Note

Bibliography: p. 403-429

Includes index

Details

• NCID: BA05487664
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xii, 437 p.
• Size: 24 cm