The advertising rate structure in the daily newspaper industry

Author(s)

• Ferguson, James Milton

Bibliographic Information

The advertising rate structure in the daily newspaper industry

James M. Ferguson

（The Ford Foundation Doctoral dissertation series, 1962 award winner）

Prentice-Hall, c1963

Note

Bibliography: p. 87-94

Details

• NCID: BA05488838
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 94 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA06847109