Content analysis : an introduction to its methodology
著者
書誌事項
Content analysis : an introduction to its methodology
(Sage commtext series, v. 5)
Sage Publications, c1980
- : pbk.
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注記
Bibliography: p. 181-189
内容説明・目次
内容説明
Krippendorff views content analysis (one of the most important techniques in communication research) in historical perspective, in contrast to other techniques and in terms of what it can and cannot do.
目次
History
Conceptual Foundations
Uses and Kinds of Inference
The Logic of Content Analysis Designs
Unitizing
Sampling
Recording
Data Languages
Constructs for Inference
Analytical Techniques
The Use of Computers
Reliability
Validity
A Practical Guide
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