Marketing management : strategy and action

Author(s)

• Assael, Henry

Bibliographic Information

Marketing management : strategy and action

Henry Assael

Kent Pub. Co., c1985

Note

Includes bibliographies and indexes

Details

• NCID: BA06560806
• ISBN:
  • 0534047882
• LCCN: 84023534
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xix, 750, 14, 25 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management