Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies
著者
書誌事項
Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies
Quorum Books, 1986
- タイトル別名
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Advertising financial products & services
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注記
Spine title: Advertising financial products & services
Includes index
内容説明・目次
内容説明
Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. Choice
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