Marketing, a return to the broader dimensions

Author(s)

• AMA Winter Educators' Conference
• Shapiro, Stanley J.
• Walle, A. H.

Bibliographic Information

Marketing, a return to the broader dimensions

1988 AMA Winter Educators' Conference ; editors, Stanley Shapiro, A.H. Walle

（Proceedings series / American Marketing Association）

American Marketing Association, c1988

Note

Includes bibliographies and index

Details

• NCID: BA06796777
• ISBN:
  • 0877571929
• LCCN: 88006371
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xiii, 532 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.1
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States -- Congresses
  • LCSH : Business ethics -- Congresses
• Parent Bibliography ID:
  • BA01253220