Successful strategic planning : case studies
著者
書誌事項
Successful strategic planning : case studies
（New directions for higher education, no. 64）（Jossey-Bass higher education series）
Jossey-Bass, c1988
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内容説明・目次
内容説明
This sourcebook is about successful strategic planning. Grounded in practice and experience, rather than theory and research, it presents firsthand accounts of strategic planning as effectively employed by presidents who used that approach as a potent device for shaping the futures of their colleges and universities in a time of uncertainties and challenges. The purpose of this volume of New Directions for Higher Education is to provides ideas, examples, and illustrations of strategic planning--a method by which institutions can creatively respond to threats and opportunities in the incresingly competitive environment confronting them, and at the same time, continue to serve the ideals that define their missions. This is the 64th issue of New Directions for Higher Education. For more information on the series, please see the Journals and Periodicals page.
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