1984 AMA Winter Educators' Conference : scientific method in marketing

著者

• AMA Winter Educators' Conference
• Anderson, Paul F.
• Ryan, Michael J.
• American Marketing Association. Educators' Conference

書誌事項

1984 AMA Winter Educators' Conference : scientific method in marketing

edited by Paul F. Anderson and Michael J. Ryan

（Proceedings series / American Marketing Association）

American Marketing Association, 1984

• pbk.

注記

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07089811
• ISBN:
  • 0877571708
• LCCN: 84010989
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, IL
• ページ数/冊数: xi, 299 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing research -- Congresses
• 親書誌ID:
  • BA01253220