Marketing challenges : cases and exercises

Author(s)

• Lovelock, Christopher H.
• Weinberg, Charles B.

Bibliographic Information

Marketing challenges : cases and exercises

[edited by] Christopher H. Lovelock, Charles B. Weinberg

（McGraw-Hill series in marketing）

McGraw-Hill, c1985

Details

• NCID: BA07388528
• ISBN:
  • 0070387869
• LCCN: 84028950
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 665 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA0093810X