Essentials of marketing

著者

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

書誌事項

Essentials of marketing

E. Jerome McCarthy, William D. Perreault, Jr

（The Irwin series in marketing）

Irwin, 1988

4th ed

• computer disk

注記

Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed

System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later

Bibliography: p. 475-491

Includes index

詳細情報

• NII書誌ID(NCID): BA0743459X
• ISBN:
  • 0256060096
  • 0256065632
• LCCN: 87082171
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xvi, 512 p.
• 大きさ: 25 cm.
• 付属資料: 1 computer disk (5 1/4 in.)
• 分類:
  • LCC : HF5415
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing
• 親書誌ID:
  • BA0019742X