Developing new services

著者

• George, William R.
• Marshall, Claudia E.
• Symposium on Developing New Services

書誌事項

Developing new services

edited by William R. George, Claudia E. Marshall

（Proceedings series / American Marketing Association）

American Marketing Association, c1984

• pbk.

注記

Proceedings of the Symposium on Developing New Services held Oct. 17-18, 1983 at Villanova University, Villanova, Pa

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07478314
• ISBN:
  • 0877571651
• LCCN: 83022668
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xi, 112 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD9980.5
  • DC19 : 658.4/06
• 件名:
  • LCSH : Service industries -- Marketing -- Congresses
• 親書誌ID:
  • BA01253220