Building marketing effectiveness in healthcare

著者

• Paul, David Terry
• Symposium on Health Services Marketing

書誌事項

Building marketing effectiveness in healthcare

[edited by] D. Terry Paul

（Proceedings series / American Marketing Association）

Academy for Health Services Marketing, American Marketing Association, c1985

• pbk.

注記

Papers presented at the 5th Annual Symposium on Health Services Marketing, Mar. 10-13, 1985, in Las Vegas

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07478449
• ISBN:
  • 0877571767
• LCCN: 85001260
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: vii, 169 p.
• 大きさ: 28 cm
• 分類:
  • LCC : RA410.5
  • DC19 : 362.1/068/8
• 件名:
  • LCSH : Medical care -- Marketing -- Congresses
  • LCSH : Hospitals -- Marketing -- Congresses
  • LCSH : Medical economics -- Congresses
  • MESH : Delivery of Health Care -- economics -- congresses
  • MESH : Economics, Medical -- congresses
  • MESH : Marketing of Health Services -- congresses
• 親書誌ID:
  • BA01253220