Building marketing effectiveness in healthcare

Author(s)

• Paul, David Terry
• Symposium on Health Services Marketing

Bibliographic Information

Building marketing effectiveness in healthcare

[edited by] D. Terry Paul

（Proceedings series / American Marketing Association）

Academy for Health Services Marketing, American Marketing Association, c1985

• pbk.

Note

Papers presented at the 5th Annual Symposium on Health Services Marketing, Mar. 10-13, 1985, in Las Vegas

Includes bibliographies

• NCID: BA07478449
• ISBN:
  • 0877571767
• LCCN: 85001260
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 169 p.
• Size: 28 cm
• Classification:
  • LCC : RA410.5
  • DC19 : 362.1/068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing -- Congresses
  • LCSH : Hospitals -- Marketing -- Congresses
  • LCSH : Medical economics -- Congresses
  • MESH : Delivery of Health Care -- economics -- congresses
  • MESH : Economics, Medical -- congresses
  • MESH : Marketing of Health Services -- congresses
• Parent Bibliography ID:
  • BA01253220