A Strategic approach to business marketing

Author(s)

• Spekman, Robert E.
• Wilson, David T.

Bibliographic Information

A Strategic approach to business marketing

edited by Robert E. Spekman, David T. Wilson

（Proceedings series / American Marketing Association）

American Marketing Association, c1985

• : pbk.

Note

Includes bibliographies

Details

• NCID: BA07483835
• ISBN:
  • 0877571724
• LCCN: 84018537
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 193 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Industrial marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA01253220