Responding to the challenge : health care marketing comes of age

Author(s)

• Cooper, Philip D.
• Symposium on Health Services Marketing
• Academy for Health Services Marketing

Bibliographic Information

Responding to the challenge : health care marketing comes of age

[edited by] Philip D. Cooper

（Proceedings series / American Marketing Association）

Academy for Health Services Marketing, American Marketing Assn., 1986

• pbk.

Note

Papers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing

"A proceedings"--Cover

Includes bibliographies

Details

• NCID: BA07484215
• ISBN:
  • 0877571813
• LCCN: 86001159
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: vii, 127 p.
• Size: 28 cm
• Classification:
  • LCC : RA410.56
  • DC19 : 362.1/068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing -- Congresses
  • LCSH : Medical economics -- Congresses
  • MESH : Delivery of Health Care -- economics -- congresses
  • MESH : Economics, Medical -- congresses
  • MESH : Marketing of Health Services -- congresses
• Parent Bibliography ID:
  • BA01253220