Responding to the challenge : health care marketing comes of age
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書誌事項
Responding to the challenge : health care marketing comes of age
（Proceedings series / American Marketing Association）
Academy for Health Services Marketing, American Marketing Assn., 1986
- pbk.
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注記
Papers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing
"A proceedings"--Cover
Includes bibliographies
