Responding to the challenge : health care marketing comes of age
著者
書誌事項
Responding to the challenge : health care marketing comes of age
（Proceedings series / American Marketing Association）
Academy for Health Services Marketing, American Marketing Assn., 1986
- pbk.
大学図書館所蔵 全8件
注記
Papers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing
"A proceedings"--Cover
Includes bibliographies