The Elderly market : selected readings

著者

• Schewe, Charles D.
• American Marketing Association

書誌事項

The Elderly market : selected readings

compiled by Charles D. Schewe

American Marketing Association, 1985

• pbk.

注記

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA07484645
• ISBN:
  • 0877571759
• LCCN: 84024459
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: viii, 227 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HC110.C6
  • DC19 : 658.8/348
• 件名:
  • LCSH : Aged as consumers -- United States -- Addresses, essays, lectures
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures
  • LCSH : Consumers' preferences -- United States -- Addresses, essays, lectures