Industrial market segmentation : a nested approach

Author(s)

• Bonoma, Thomas V.
• Shapiro, Benson P.
• Marketing Science Institute

Bibliographic Information

Industrial market segmentation : a nested approach

by Thomas V. Bonoma and Benson P. Shapiro

（Report / Marketing Science Institute, no. 83-100）

Marketing Science Institute, c1983

Note

Bibliography: p. 115-119

Details

• NCID: BA07543336
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 120 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951