Pretest market models : a critical evaluation
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Bibliographic Information
Pretest market models : a critical evaluation
（Report / Marketing Science Institute, no. 86-107）
Marketing Science Institute, 1986
Available at / 9 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-378s081000079310*
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Note
"reprinted by permission from the Journal of product innovation management"
"September 1986"
On cover: Research program. Special report