Identifying competitive brand relationships when consumers seek variety

Author(s)

• McAlister, Leigh
• Lattin, James M.
• Marketing Science Institute

Bibliographic Information

Identifying competitive brand relationships when consumers seek variety

by Leigh McAlister and James M. Lattin

（Report / Marketing Science Institute, no. 84-105）

Marketing Science Institute, c1984

Note

Includes bibliographical references

On cover: Research program. Technical report

Details

• NCID: BA07566488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 45 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951