Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

書誌事項

Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

by N.G. Papadopoulos ... [et al.]

(Report / Marketing Science Institute, no. 87-104)

Marketing Science Institute, c1987

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Country-of-origin

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注記

Bibliography: p. 38-40

On cover: Research program. Working paper

"October 1987"

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