Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
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書誌事項
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
(Report / Marketing Science Institute, no. 87-104)
Marketing Science Institute, c1987
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Country-of-origin
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注記
Bibliography: p. 38-40
On cover: Research program. Working paper
"October 1987"