Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

Author(s)

• Papadopoulos, N. G. (Nicolas G.)
• Marketing Science Institute

Bibliographic Information

Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

by N.G. Papadopoulos ... [et al.]

（Report / Marketing Science Institute, no. 87-104）

Marketing Science Institute, c1987

Other Title

Country-of-origin

Note

Bibliography: p. 38-40

On cover: Research program. Working paper

"October 1987"

Details

• NCID: BA07579399
• LCCN: 88156052
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.32
  • DC19 : 382/.5
• Subject Headings:
  • LCSH : Consumers -- Attitudes -- Cross-cultural studies
  • LCSH : Consumers' preferences -- Cross-cultural studies
  • LCSH : Imports -- Evaluation -- Cross-cultural studies
  • LCSH : Manufactures -- Evaluation -- Cross-cultural studies
• Parent Bibliography ID:
  • BA07416951