Advertising exposure, loyalty, and brand purchase : a two-stage model of choice

Author(s)

• Tellis, Gerard J.
• Marketing Science Institute

Bibliographic Information

Advertising exposure, loyalty, and brand purchase : a two-stage model of choice

by Gerard J. Tellis

（Report / Marketing Science Institute, no. 87-105）

Marketing Science Institute, c1987

Note

Includes bibliographical references

On cover: Research program. Working paper

"November 1987"

Details

• NCID: BA07579617
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 29 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951