Organizational culture and marketing : defining the research agenda

著者

• Deshpande, Rohit
• Webster, Frederick E.
• Marketing Science Institute

書誌事項

Organizational culture and marketing : defining the research agenda

by Rohit Deshpande and Frederick E. Webster, Jr.

（Report / Marketing Science Institute, no. 87-106）

Marketing Science Institute, c1987

注記

Includes bibliographical references

On cover: Research program. Working paper

"November 1987"

• NII書誌ID(NCID): BA07579854
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 28 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951