Organizational culture and marketing : defining the research agenda

Author(s)

• Deshpande, Rohit
• Webster, Frederick E.
• Marketing Science Institute

Bibliographic Information

Organizational culture and marketing : defining the research agenda

by Rohit Deshpande and Frederick E. Webster, Jr.

（Report / Marketing Science Institute, no. 87-106）

Marketing Science Institute, c1987

Note

Includes bibliographical references

On cover: Research program. Working paper

"November 1987"

Details

• NCID: BA07579854
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 28 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951