A brand-switching model with implications for marketing strategies

Author(s)

• Colombo, Richard
• Morrison, Donald G.
• Marketing Science Institute

Bibliographic Information

A brand-switching model with implications for marketing strategies

by Richard Colombo and Donald G. Morrison

（Report / Marketing Science Institute, no. 87-110）

Marketing Science Institute, c1987

Note

Includes bibliographical references

On cover: Research program. Working paper

"December 1987"

Details

• NCID: BA07581743
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 23 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951