Rediscovering the marketing concept

著者

• Webster, Frederick E.
• Marketing Science Institute

書誌事項

Rediscovering the marketing concept

by Frederick E. Webster, Jr.

（Report / Marketing Science Institute, no. 88-100）

Marketing Science Institute, c1988

注記

Includes bibliographical references

On cover: Research program. Working paper

"January 1988"

• NII書誌ID(NCID): BA07582484
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 21 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951