Rediscovering the marketing concept
Author(s)
Bibliographic Information
Rediscovering the marketing concept
(Report / Marketing Science Institute, no. 88-100)
Marketing Science Institute, c1988
Available at / 9 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-405s081000079337*
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Note
Includes bibliographical references
On cover: Research program. Working paper
"January 1988"