Bibliographic Information

Rediscovering the marketing concept

by Frederick E. Webster, Jr.

(Report / Marketing Science Institute, no. 88-100)

Marketing Science Institute, c1988

Available at  / 9 libraries

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Note

Includes bibliographical references

On cover: Research program. Working paper

"January 1988"

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA07582484
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    21 p.
  • Size
    28 cm
  • Parent Bibliography ID
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