Cable TV advertising : in search of the right formula

Author(s)

• Batra, Rajeev
• Glazer, Rashi
• Columbia University. Center for Telecommunications and Information Studies
• Coopers & Lybrand

Bibliographic Information

Cable TV advertising : in search of the right formula

edited by Rajeev Batra and Rashi Glazer

Quorum Books, 1989

Note

Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand

Bibliography: p. [171]-180

Includes index

Details

• NCID: BA07586827
• ISBN:
  • 0899304060
• LCCN: 88037395
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 189 p.
• Size: 24 cm
• Classification:
  • LCC : HF6146.T42
  • DC19 : 659.14/3/0973
• Subject Headings:
  • LCSH : Cable television advertising -- United States -- Congresses