Cable TV advertising : in search of the right formula

著者

• Batra, Rajeev
• Glazer, Rashi
• Columbia University. Center for Telecommunications and Information Studies
• Coopers & Lybrand

書誌事項

Cable TV advertising : in search of the right formula

edited by Rajeev Batra and Rashi Glazer

Quorum Books, 1989

注記

Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand

Bibliography: p. [171]-180

Includes index

• NII書誌ID(NCID): BA07586827
• ISBN:
  • 0899304060
• LCCN: 88037395
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: x, 189 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF6146.T42
  • DC19 : 659.14/3/0973
• 件名:
  • LCSH : Cable television advertising -- United States -- Congresses